FUELL started with the unexpected encounter and Franco-American convergence between Erik Buell, Frédéric Vasseur, and François-Xavier Terny. The unifying idea: to create an urban mobility solution for cities, which is currently the best application of electric powertrains. The founders combined their experience and competences to invent a genuinely new experience entirely focused in the urban rider's needs.
Erik Is the Founderof the Buell Motorcycle Company, which eventually merged with Harley-Davidson from 1993 to 2009.
He is a pioneer of modern race motorcycle technology. He created some of the most innovative and usable motorcycles to date, using inventions like a hollow aluminum frame to house the fuel and create chassis rigidity. More than 130,000 motorcycles with the Buell name have been produced to date.
François-Xavier began his professional path in 1991 as a strategic consultant with Bain & Co, then created his own consulting firm, Masaï, in 1996 as a firm specializing in cost optimization. Masaï enjoyed rapid growth, addressing a growing concern within corporations for cost control and cost optimization. Since 2008, François-Xavier continued his path as an entrepreneur, investing time and money in several start-ups including motorcycle ventures. With an advanced take on design and new ideas and approaches to manufacturing, sales, marketing and distribution, he brings design directions, disruptive thinking and operational management to FUELL.
Director of Engineering
After obtaining his degree in Aeronautical and Astronautical Engineering from MIT in 1995, Dan joined Buell Motorcycle in 1997 and has held since then growing responsibilities in the fields of engineering, platform management and certification for Buell, Harley-Davidson and most recently EBR.
Dan was in his last positon the Director of Engineering at EBR and has in-depth experience of bringing motorcycles from concept to production.
Director of Sourcing and Manufacturing
Trained as an engineer, Ed’s professional career started in 1984 at the Outboard Marine Corp before joining Harley-Davidson in 1991. At Harley, he developed over 13 years an impressive track record in sourcing and procurement, being involved in key projects including the co-development of the V-Rod in Germany with Porsche. He then moved to Buell Motorcycle as engineering purchasing manager, before joining EBR as Director of Sourcing in 2010.
After obtaining his degree in Industrial Design from Vitebsk State Technological University (Belarus) in 2010, Artem followed his passion for vehicles and designed both interior and exterior of cars for the Russian market. He moved into the freelance world in 2015, developing numerous concepts of vehicles from design to pre-production prototypes.
Winner of the Rostec design contest in 2016, he also developed motorcycle and e-bike concepts that drew interest from publications to manufacturers.